HomeMy WebLinkAbout2010-034-1216 - Advertisement with Parks and Recreation
City of Miami Gardens Agenda Cover Memo Council Meeting Date: February 24, 2010 Item Type: Resolution Ordinance Other X Fiscal Impact: Yes No Ordinance Reading: 1st Reading 2nd Reading
X Public Hearing: Yes No Yes No X Funding Source: N/A Advertising Requirement: Yes No X Contract/P.O. Required: Yes No RFP/RFQ/Bid #: X Sponsor Name Dr. Danny Cre City Manager w, Department:
Parks & Recreation Department Short Title: A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MIAMI GARDENS, FLORIDA, PERMITTING LOCAL BUSINESSES TO ADVERTISE IN THE PARKS AND RECREATION
DEPARTMENT’S PUBLICATIONS; PROVIDING FOR A PRICING STRUCTURE THAT WILL ALLOW FOR ADVERTISING IN ITS MEDIA OUTLETS TO INCREASE REVENUE; PROVIDING FOR THE ADOPTION OF REPRESENTATIONS;
PROVIDING FOR AN EFFECTIVE DATE. Staff Summary: Background The Parks and Recreation Department produces its departmental brochure, The Gardens Experience, and mails it to all city residents.
This award-winning brochure is released on a quarterly basis and is a tool to inform residents of the recreational opportunities in the City, as well as other public information regarding
the City of Miami Gardens. The Department also produces a Kids’ News flyer three times per year that is sent to area schools to go home with the students. This flyer distributes information
regarding recreation programs that are offered by the Department. Lastly, during the summer camp program, a weekly schedule is sent home with all 600 participants to inform parents of
the following week’s activities. ITEM J-3) CONSENT AGENDA RESOLUTION Advertisement in the Parks & Rec. Publication
1515 NW 167 Street, Building 5 Suite 200 Miami Gardens, Florida 33169 Current Situation Due to the popularity of the brochure and our programs, many businesses have expressed interest
in advertising in our publications. The Department has developed a proposed fee structure that will allow for advertising in its media outlets which will increase the revenue brought
in by the Parks and Recreation Department. The basic criteria for businesses to advertise in these publications is that they must have a City of Miami Gardens business license and offer
family friendly services that are in line with the City’s mission. Staff proposes restricting businesses engaged in alcoholic beverages, adult entertainment, gaming, and other such business
types from advertising in these publications. Advertisers will be limited to one full-page ad per year, or two half-page ads per year in The Gardens Experience. In addition, advertisements
will not occupy more than 10% of the brochure (based on current size, expected to be no more than 4 pages). Advertisers will be limited to one Kids’ News per school year, and one summer
camp weekly schedule flyer sole source every two years. All advertisements will be accepted on a first come, first served basis. The advtisement fee structure is proposed as follows:
The Gardens Experience: Inside Back Cover (Full Page): $325 black and white, $425 color Full Page: $250 black and white, $325 color Half Page (horizontal): $125 black and white, $175
color Kids’ News: Flyer ad: $100 black and white Summer Camp weekly schedule flyer: Flyer ad: $50 per week black and white Entire Summer (sole sponsor): $400 black and white It should
be noted that the fee structure proposed are introductory and Staff will evaluate demand for ad space, along with analyzing any production costs increases as a result of this measure.
From a market comparison, the proposed fee structure has been intentionally kept lower to make it accessible to smaller, local businesses. In the event that demand for advertising in
these publications exceeds expectations, staff will come back to Council for authorization to modify the fees. Proposed Action:
1515 NW 167 Street, Building 5 Suite 200 Miami Gardens, Florida 33169 City staff recommends that City Council approve the attached resolution to establish an advertising component and
a fee structure for external business advertising in the Parks and Recreation Department’s publications. Attachment: I. Advertisement Insertion Order Form
C R E A T I N G C O M M U N I T Y T H R O U G H P E O P L E , P A R K S , A N D P R O G R A M S M I A M I G A R D E N S P A R K S A N D R E C R E A T I O N A D I N S E R T I O N O R
D E R Advertiser: _______________________________________________________________________________ Requestor Name/Title: _____________________________________________________________________
Billing Address: ____________________________________________________________________________ City/State/Zip: _____________________________________________________________________________
Phone: ________________________ Fax: ______________________ Email: ___________________________ Ad Specifications A FP non-bleed ad is 5.25” x 8.5” A HP non-bleed ad is 2.5” x 4.25” horizontal
Flyer ad is 8” x 2.5” horizontal Kids News is 8” x 2.5” horizontal Digital File Specifications • Digital files must be submitted on a CD along with a color proof or match print. • Acceptable
formats are: Hi Res PDF or JPG. • All fonts must be included or we will substitute at our discretion. Publication Size Rate Additional Info. Brochure-Spring Brochure-Summer Brochure-Fall
Brochure-Winter Kids’ News Camp Flyer Display Space The Gardens Experience: Inside Back Cover (Full Page): $325 b/w $425 color Full Page: $250 b/w $325 color Half Page (horizontal):
$125 b/w $175 color Kids’ News: Flyer ad: $100 Summer Camp: Flyer ad: $50 wk Entire Summer (sole sponsor): $450 Advertising Opportunities -The Gardens Experience: Brochure produced quarterly
and sent out to 30,000 homes, parks, and local venues. -Kids’ News: Two-sided flyer distributed to local schools 3-4 times per school year. -Summer Camp: One-sided flyer distributed
to 700 children weekly during the summer. City of Miami Gardens Parks & Recreation Department Telephone: 305-622-8080 Fax: 305-622-6450 *Ads must be paid in full during order form submittal*