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HomeMy WebLinkAbout2013-046-1842 - American Healthways Services LLC  1515  NW  167  Street, Building  5  Suite  200    Miami  Gardens, Florida  33169    City of Miami Gardens Agenda Cover Memo Council Meeting Date: February 13, 2013 Item Type: (Enter X in box) Resolution Ordinance Other X Fiscal Impact: (Enter X in box) Yes No Ordinance Reading:(Enter X in box) 1 st Reading 2 nd Reading X Public Hearing:(Enter X in box) Yes No Yes No X Funding Source: N/A Advertising Requirement:(Enter X in box) Yes No X Contract/P.O. Required: (Enter X in box) Yes No RFP/RFQ/Bid #: X Strategic Plan Related (Enter X in box) Yes No Strategic Plan Priority Area: Enhance Organizational Bus. & Economic Dev Public Safety Quality of Education Qual. of Life & City Image Communcation Strategic Plan Obj./Strategy: (list the specific objective/strategy this item will address) N/A X Sponsor Name Mayor Oliver Gilbert, III Department:Mayor and Council  Short  Title:   A RESOLUTION OF THE CITY CO UNCIL OF THE CITY OF MIAMI GARDENS, FLORIDA, AUTHORIZIN G THE CITY MANAGER AND THE CITY CLERK TO EXECUTE AND A TTEST, RESPECTIVELY THAT CERTAIN AMENDMENT TO THE AGREEMENT WITH AMERICAN HEALTHWAYS SERVICES, LLC (“HEALTHWAYS”), FOR THE IMPLEMENTATION OF THE PRIME PRIVATE BRAND PROGRAM (“PRIME PB”), A COPY OF WHICH IS ATTACHED HERETO AS EXHIBIT “A”; PROVIDING FOR INSTRUCT IONS TO THE CITY CLERK; PROVIDING FOR THE ADOPTION OF REPRESENTATIONS; PROVIDING FOR AN EFFECTIVE DATE. Staff  Summary:  Background   American  Healthways  Services, LLC. (“Healthways”), a  company  dedicated  to  promoting  health  and  well ‐being, administers  the  SilverSneakers  Fitness  Program  (“SilverSneakers”). SilverSneakers  is  offered  to  senior  citizens, 65  and  older, through  leading  healthcare  plans  and  Medicare  supplement  carriers     1515  NW  167  Street, Building  5  Suite  200    Miami  Gardens, Florida  33169   throughout  the  country. Currently, senior  Floridians  insured  through  Humana, CarePlus, WellCare, SecureHorizons, AvMed, or  Amerigroup  health  plans  are  eligible  for  the  program. Under  the  SilverSneakers  program, participants  are  given  a  complimentary  membership  to  participating  fitness  facilities  and  are  offered  educational  seminars  to  promote  a  healthy  lifestyle.   In  2010, the  City  contracted  with  Healthways  and  designated  the  Betty  T. Ferguson  Recreational  Complex  as  the  participating  facility.  Healthways  pays  the  City  $3.50  per  participant  visit  with  a  monthly  cap  of  $35.00  per  participant.    Current  Situation   Healthways  has  recently  introduced  a  program  enhancement  where  persons  can  enroll  in  the  Prime  Private  Brand  Program, also  known  as  Prime  PB.  This  program  is  not  age  restricted  and  provides  participants  the  ability  to  enroll  in  a  fitness  membership  at  one  of  the  8,000  approved  fitness  centers  nationwide.  Typically  the  cost  of  this  program  is  fully  or  partially  subsidized  by  the  participant’s  employer, or  they  can  choose  to  register  directly  with  Healthways.  The  intent  is  to  promote  physical  activity  while  providing  access  to  a  vast  amount  of  resources  such  as  a  customer  service  hotline  directly  to  Healthways  and  an  online  portal  to  locate  participating  centers, create  fitness  plans, and  set  and  track  goals.  Participants  can  also  receive  discounts  on  40,000  well ‐being  practitioners  and  well ‐being ‐related  products  and  services  from  over  20  national  vendors. Healthways  will  use  multi ‐channel  tactics  to  promote  this  new  program  which  should  increase  membership  enrollment  at  the  BTF  Complex  and  save  the  City  administrative  costs.  Healthways   will  use  online  advertising, social  media  outreach  via  Facebook, Twitter, Pinterest, etc. to  market  the  Prime  PB.  They  will  also  print  ads  in  magazines  and  newspaper  spots.    The  pay  structure  and  compensation  of  the  program  as  it  relates  to  the  City  will  remain  the  same  ($3.50  per  participant  visit  with  a  monthly  cap  of  $35.00).   An  amendment  to  the  original  contract  between  the  City  and  Healthways  is  necessary  in  order  to  allow  for  the  implementation  of  the  Prime  PB.  It  is  my  recommendation  that  Council  approve  the  resolution  authorizing  the  City  Manager  to  execute  the  required  amendment  to  the  contract. Proposed  Action:  That  the  City  Council  approve  the  resolution.    Attachment:  Contract  Amendment