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2011-130-1523 - BTF Complex Usage Fees City of Miami Gardens Agenda Cover Memo Council Meeting Date: July 27, 2011 Item Type: (Enter X in box) Resolution Ordinance Other X Fiscal Impact: (Enter X in box) Yes No Ordinance Reading: (Enter X in box) 1st Reading 2nd Reading X Public Hearing: (Enter X in box) Yes No Yes No X Funding Source: N/A Advertising Requirement: (Enter X in box) Yes No X Contract/P.O. Required: (Enter X in box) Yes No RFP/RFQ/Bid #: Strategic Plan Related (Enter X in box) Yes No Strategic Plan Priority Area: Enhance Organizational Bus. & Economic Dev Public Safety Quality of Education Qual. of Life & City Image Communcation Strategic Plan Obj./Strategy: (list the specific objective/strategy this item will address) N/A X Sponsor Name Dr. Danny Crew, City Manager Department: Parks and Recreation Short Title: A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MIAMI GARDENS, FLORIDA, AMENDING USAGE FEES FOR THE BETTY T. FERGUSON RECREATIONAL COMPLEX AS SHOWN ON EXHIBIT “A” ATTACHED HERETO; PROVIDING FOR THE ADOPTION OF REPRESENTATIONS; PROVIDING FOR AN EFFECTIVE DATE. Staff Summary: Background The City opened the Betty T. Ferguson Recreational Complex on September 25, 2010. The center provides recreational opportunities to the public with the following amenities: indoor pool, gymnasium, fitness center, dance/aerobic rooms, auditorium, computer lab, multipurpose rooms, track and multipurpose field. ITEM K-2) CONSENT AGENDA RESOLUTION Usage Fees for BTF Complex 1515 NW 167 Street, Building 5 Suite 200 Miami Gardens, Florida 33169 The center offers membership packages for any and all amenities, as well as rental fees for the exclusive use of various rooms/spaces, both interior and exterior. The original fee structure for the center was intended to be to be a lower cost option as compared to similar exercise facilities in neighboring cities. Moreover, there was uncertainty as to the utilization level that the complex experience. Current Situation The Betty T. Ferguson Recreational Complex has been commonly viewed as superior to comparable exercise facilities, given the variety of amenities offered and flexibility of spaces. The center is on track to have 65,000 visitors by the end of fiscal year 2010-11. This extremely high utilization requires commensurate staffing costs, as well as yielding significant wear and tear on the facility and its components. Consequently, appropriate usage fees must be established to ensure long-term sustainability of the center in a condition expected by the City and its residents. Also as part of the long-term site development for the Center is a 300-seat outdoor Amphitheater. Construction is nearly completed and a grand opening is expected in September of this year. Rental fees for the Amphitheater had not been established at the time overall Center fees were adopted by Council. City Staff is recommending a restructure in fees for memberships and rentals to: 1) include the Amphitheater rental; and 2) bring the Center’s fees in line with comparable venues, while still giving residents a viable recreational opportunity. The proposed fee restructure also seeks to encourage patrons to purchase membership packages in order to reduce the amount of daily cash transactions, which in turn require increased staffing demands. The proposed fee increase will take effect Monday, August 8th, 2011 and is anticipated to generate approximately $3,100 in additional revenue for the remainder of F.Y. 2011. It should be noted that City Staff will continue to monitor the operational costs of the Center as a result of these changes and will recommend further modifications for optimal facility efficiency. Proposed Action: That the City Council approve the proposed fee changes for the Betty T. Ferguson Recreational Complex. Attachment: Attachment A: Recommended Fees-Betty T. Ferguson Recreational Complex Fit (4 peop ) $57 00 $300 00 $450 00 $75 00 $450 00 $675 00 Current 2011 Fees Room County Resident (per hour) Non‐Profit (per hour) Non‐County Resident (per hour) Deposit Hibiscus Room $45 $30 $65 $150 Gardenia Room $35 $20 $50 $150 Orchid Room $45 $30 $65 $150 Palm Room $45 $30 $65 $150 Bird of Paradise Room A $55 $35 $80 $150 Bird of Paradise Room B $30 $25 $45 $150 Bird of Paradise Room C $30 $25 $45 $150 Bird of Paradise Room (Full) $105 $85 $155 $150 Resource Center $45 $35 $65 $150 Kitchen $20 $20 $30 $50 Gymnasium $65 $50 $95 $150 Exercise Studio A $45 $30 $65 $150 Exercise Studio B $30 $25 $45 $150 Auditorium (4hr. Minimum)‐M‐F 8am‐6pm $95 $75 $140 $300 Auditorium (4hr. Minimum)‐Evenings& Sat & Sun $155 $125 $205 $300 Track‐with lights (2 hr. Minimum) $60 $45 $85 $150 Track‐without lights (2 hr. Minimum) $45 $30 $65 $150 Multipurpose Field‐with lights (2 hr. Minimum) $60 $45 $85 $150 Multipurpose Field‐without lights (2 hr. Minimum) $45 $30 $65 $150 County Non‐County Entry Fee/Membership Daily 1 Month 6 Month Annual Daily 1 Month 6 Month Annual Aquatics‐Adult $2.00 $17.00 $75.00 $120.00 $4.00 $23.00 $112.50 $180.00 Aquatics‐Child $1.00 $10.00 $40.00 $60.00 $2.00 $13.00 $60.00 $90.00 Aquatics‐Senior $1.00 $10.00 $40.00 $60.00 $2.00 $13.00 $60.00 $90.00 Aquatics‐Family (4 people) $27.00 $125.00 $200.00 $35.00 $187.50 $300.00 Aquatics‐Additional Family Child $7.00 $25.00 $45.00 $10.00 $37.50 $67.50 Gymnasium‐Adult $2.00 $7.00 $25.00 $40.00 $4.00 $10.00 $37.50 $60.00 Gymnasium‐Child $1.00 $6.00 $15.00 $25.00 $2.00 $8.00 $22.50 $37.50 Gymnasium‐Senior $1.00 $6.00 $15.00 $25.00 $2.00 $8.00 $22.50 $37.50 Gymnasium‐Family (4 people) $15.00 $40.00 $75.00 $20.00 $60.00 $112.50 Gymnasium‐Additional Family Child $15.00 $10.00 $15.00 $7.00 $15.00 $22.50 Resource Center‐Adult $5.00 $16.00 $70.00 $125.00 $5.00 $21.00 $105.00 $187.50 Resource Center‐Child $0.00 $10.00 $0.00 $0.00 $1.00 $13.00 $30.00 $50.00 Resource Center‐Senior $2.00 $10.00 $40.00 $60.00 $4.00 $13.00 $60.00 $90.00 Fitness‐Adult $5.00 $30.00 $150.00 $250.00 $10.00 $39.00 $225.00 $375.00 Fitness‐Child (15‐17) $3.00 $16.00 $75.00 $125.00 $6.00 $21.00 $112.50 $187.50 Fitness‐Senior $3.00 $16.00 $75.00 $125.00 $6.00 $21.00 $112.50 $187.50 Fitness‐Family people) 57.00 300.00 450.00 75.00 450.00 675.00 Fitness‐Additional Family Child $12.00 $50.00 $90.00 $16.00 $75.00 $135.00 Aquatics/Gymnasium‐Adult $85.00 $140.00 $127.50 $210.00 Aquatics/Gymnasium‐Child $45.00 $70.00 $67.50 $105.00 Aquatics/Gymnasium‐Senior $45.00 $70.00 $67.50 $105.00 Aquatics/Gymnasium‐Family $150.00 $250.00 $225.00 $375.00 Aquatics/Gymnasium‐Additional Family Child $30.00 $50.00 $30.00 $50.00 Aquatics/Fitness‐Adult $200.00 $325.00 $300.00 $487.50 Aquatics/Fitness‐Child $100.00 $170.00 $150.00 $255.00 Aquatics/Fitness‐S enior $100.00 $170.00 $150.00 $255.00 Aquatics/Fitness‐Family $375.00 $600.00 $562.50 $900.00 Aquatics/Fitness‐Additional Family Child $60.00 $110.00 $90.00 $165.00 Aquatics/Resource‐Adult $130.00 $230.00 $195.00 $345.00 Aquatics/Resource‐Child or Senior $65.00 $100.00 $97.50 $150.00 Aquatics/Gymnasium/Fitness‐Adult $220.00 $390.00 $330.00 $585.00 Aquatics/Gymnasium/Fitness‐Child $110.00 $195.00 $165.00 $292.50 Aquatics/Gymnasium/Fitness‐Senior $95.00 $175.00 $142.50 $262.50 Aquatics/Gymnasium/Fitness‐Family $440.00 $750.00 $660.00 $1,125.00 Aquatics/Gymnasium/Fitness‐Additio nal Family Child $100.00 $185.00 $150.00 $277.50 Gymnasium/Fitness‐Adult $160.00 $275.00 $240.00 $412.50 Gymnasium/Fitness‐Child $85.00 $135.00 $127.50 $202.50 Gymnasium/Fitness‐Senior $85.00 $135.00 $127.50 $202.50 Gymnasium/Fitness‐Family $325.00 $500.00 $487.50 $750.00 Gymnasium/Fitness‐Additional Family Child $55.00 $100.00 $82.50 $150.00 Gymnasium/Resource‐Adult $85.00 $150.00 $127.50 $225.00 Gymnasium/Resource‐Senior/Child $50.00 $75.00 $75.00 $112.50 Resource/Fitness‐Adult $200.00 $360.00 $300.00 $540.00 Resource/Fitness‐Senior $100.00 $170.00 $150.00 $255.00 Aquatics/Gymnasium/Resource‐Adult $150.00 $260.00 $225.00 $390.00 Aquatics/Gymnasium/Resource‐Senior $75.00 $130.00 $112.50 $195.00 Aquatics/Fitness/Resource‐Adult $275.00 $460.00 $412.50 $690.00 Aquatics/Fitness/Resource‐Senior $140.00 $225.00 $210.00 $337.50 All Access‐Adult $290.00 $490.00 $435.00 $735.00 All Access‐Child $110.00 $190.00 $165.00 $285.00 All Access‐Senior $150.00 $240.00 $225.00 $360.00 All Access‐Family $700.00 $1,200.00 $1,050.00 $1,700.00 All Access‐Additional Family Child $90.00 $165.00 $135.00 $247.50 Fit (4 peop ) $57 00 $300 00 $450 00 $150 00 $475 00 $695 00 Proposed 2012 Fees Room County Resident (per hour) Non‐Profit (per hour) Non‐County Resident (per hour) Deposit Hibiscus Room $45 $30 $65 $150 Gardenia Room $35 $20 $50 $150 Orchid Room $45 $30 $65 $150 Palm Room $45 $30 $65 $150 Bird of Paradise Room A $55 $35 $80 $150 Bird of Paradise Room B $30 $25 $45 $150 Bird of Paradise Room C $30 $25 $45 $150 Bird of Paradise Room (Full) $105 $85 $155 $150 Resource Center $45 $35 $65 $150 Kitchen $25 $20 $40 $50 Gymnasium $75 $65 $105 $200 Exercise Studio A $45 $30 $65 $150 Exercise Studio B $30 $25 $45 $150 Auditorium (4hr. Minimum)‐M‐F 8am‐6pm $95 $75 $140 $300 Auditorium (4hr. Minimum)‐Evenings& Sat & Sun $155 $125 $205 $300 Track‐with lights (2 hr. Minimum) $65 $45 $85 $200 Track‐without lights (2 hr. Minimum) $55 $35 $75 $200 Multipurpose Field‐with lights (2 hr. Minimum) $65 $45 $85 $200 Multipurpose Field‐without lights (2 hr. Minimum) $55 $35 $75 $200 Amphitheater‐(2 hr. Minimum) M‐F 8am‐6pm $75 $55 $120 $200 Amphitheater‐(2 hr. Minimum) Evenings & Sat & Sun $125 $100 $165 $200 Additional staff person for event $18 $18 $18 n/a County Non‐County Entry Fee/Membership Daily 1 Month 6 Month Annual Daily 1 Month 6 Month Annual Aquatics‐Adult $5.00 $20.00 $80.00 $140.00 $10.00 $45.00 $135.00 $220.00 Aquatics‐Child $3.00 $15.00 $50.00 $80.00 $6.00 $25.00 $85.00 $110.00 Aquatics‐Senior $3.00 $15.00 $50.00 $80.00 $6.00 $25.00 $85.00 $110.00 Aquatics‐Family (4 people) $45.00 $140.00 $240.00 $70.00 $212.00 $320.00 Aquatics‐Additional Family Child $10.00 $30.00 $50.00 $20.00 $62.00 $87.50 Gymnasium‐Adult $10.00 $35.00 $50.00 $75.00 $15.00 $45.00 $75.00 $100.00 Gymnasium‐Child $5.00 $20.00 $35.00 $65.00 $10.00 $30.00 $50.00 $75.00 Gymnasium‐Senior $5.00 $20.00 $35.00 $65.00 $10.00 $30.00 $50.00 $75.00 Gymnasium‐Family (4 people) $45.00 $80.00 $140.00 $75.00 $100.00 $160.00 Gymnasium‐Additional Family Child $15.00 $20.00 $35.00 $25.00 $40.00 $70.00 Resource Center‐Adult $5.00 $16.00 $70.00 $125.00 $10.00 $40.00 $145.00 $220.00 Resource Center‐Child $0.00 $0.00 $0.00 $0.00 $5.00 $25.00 $60.00 $80.00 Resource Center‐Senior $2.00 $10.00 $40.00 $60.00 $5.00 $30.00 $85.00 $110.00 Fitness‐Adult $10.00 $30.00 $160.00 $270.00 $20.00 $60.00 $250.00 $410.00 Fitness‐Child (15‐17) $5.00 $15.00 $75.00 $125.00 $10.00 $35.00 $135.00 $215.00 Fitness‐Senior $5.00 $15.00 $75.00 $125.00 $10.00 $35.00 $135.00 $215.00 Fitness‐Family people) 57.00 300.00 450.00 150.00 475.00 695.00 Fitness‐Additional Family Child $12.00 $50.00 $90.00 $30.00 $100.00 $155.00 Aquatics/Gymnasium‐Adult $115.00 $200.00 $152.00 $230.00 Aquatics/Gymnasium‐Child $55.00 $80.00 $95.00 $135.00 Aquatics/Gymnasium‐Senior $55.00 $80.00 $95.00 $135.00 Aquatics/Gymnasium‐Family $175.00 $260.00 $250.00 $400.00 Aquatics/Gymnasium‐Additional Family Child $45.00 $60.00 $65.00 $70.00 Aquatics/Fitness‐Adult $210.00 $335.00 $325.00 $515.00 Aquatics/Fitness‐Child $110.00 $190.00 $175.00 $275.00 Aquatics/Fitness‐Senior $110.00 $190.00 $175.00 $275.00 Aquatics/Fitness‐Family $385.00 385.00 $610.00 $590.00 $920.00 Aquatics/Fitness‐Additional Family Child $65.00 $110.00 $115.00 $185.00 Aquatics/Resource‐Adult $130.00 $230.00 $220.00 $365.00 Aquatics/Resource‐Child or Senior $65.00 $110.00 $122.00 $170.00 Aquatics/Gymnasium/Fitness‐Adult $235.00 $405.00 $355.00 $605.00 Aquatics/Gymnasium/Fitness‐Child $110.00 $190.00 $190.00 $320.00 Aquatics/Gymnasium/Fitness‐Senior $110.00 $190.00 $167.00 $282.00 Aquatics/Gymnasium/Fitness‐Family $455.00 $765.00 $685.00 $1,145.00 Aquatics/Gymnasium/Fitness‐Additional Family Child $105.00 $185.00 $175.00 $300.00 Gymnasium/Fitness‐Adult $165.00 $280.00 $265.00 $440.00 Gymnasium/Fitness‐Child $90.00 $140.00 $150.00 $225.00 Gymnasium/Fitness‐Senior $90.00 $140.00 $150.00 $225.00 Gymnasium/Fitness‐Family $330.00 $505.00 $515.00 $770.00 Gymnasium/Fitness‐Additional Family Child $55.00 $100.00 $107.00 $170.00 Gymnasium/Resource‐Adult $85.00 $140.00 $152.50 $245.00 Gymnasium/Resource‐Senior $50.00 $75.00 $100.00 $132.00 Resource/Fitness‐Adult $200.00 $360.00 $325.00 $560.00 Resource/Fitness‐Senior $100.00 $170.00 $175.00 $275.00 Aquatics/Gymnasium/Resource‐Adult $160.00 $270.00 $250.00 $410.00 Aquatics/Gymnasium/Resource‐Senior $85.00 $140.00 $140.00 $215.00 Aquatics/Fitness/Resource‐Adult $280.00 $465.00 $435.00 $710.00 Aquatics/Fitness/Resource‐Senior $145.00 $235.00 $235.00 $357.00 All Access‐Adult $300.00 $500.00 $460.00 $755.00 All Access‐Child $120.00 $200.00 $190.00 $305.00 All Access‐Senior $160.00 $250.00 $250.00 $380.00 All Access‐Family $710.00 $1,210.00 $1,075.00 $1,720.00 All Access‐Additional Family Child $100.00 $175.00 $160.00 $275.00