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2011-199-1592 - Urging to stop the sale and marketing of flavored tobacco products City of Miami Gardens Agenda Cover Memo Council Meeting Date: December 14 2011 Item Type: Resolution Ordinance Other X Fiscal Impact: Yes No Ordinance Reading: 1st Reading 2nd Reading x Public Hearing: Yes No Yes No x Funding Source: Advertising Requirement: Yes No x Contract/P.O. Required: Yes No RFP/RFQ/Bid #: x Strategic Plan Related Yes No Strategic Plan Priority Area: Enhance Organizational Bus. & Economic Dev Public Safety Quality of Education Qual. of Life & City Image Communication Strategic Plan Obj./Strategy: (list the specific objective/strategy this item will address) Sponsor Name Councilman David Williams, JR Department: Mayor/Council Short Title: A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MIAMI GARDENS, FLORIDA, URGING TOBACCO RETAILERS TO STOP THE SALE AND MARKETING OF FLAVORED TOBACCO PRODUCTS IN MIAMI‐DADE COUNTY; PROVIDING FOR THE ADOPTION OF REPRESENTATIONS; PROVIDING FOR AN EFFECTIVE DATE. Staff Summary: Tobacco use is the number one cause of preventable death in the United States, and almost 90 percent of tobacco users smokers started before they were 18 years old. Each day, more than 4,000 young people try smoking for the first time, and 19% of High School students report current cigarette use. The Surgeon General has concluded that tobacco advertising greatly contributes to youth smoking rates, and recent research has shown that cigarette makers are targeting young smoker with new candy – and liqueur‐flavored brands that mask the harsh and toxic properties found in tobacco smoke. ITEM K-4) CONSENT AGENDA RESOLUTION Urging Retailers to Stop the Sale of Flavored Tobacco Products 1515 NW 167 Street, Building 5 Suite 200 Miami Gardens, Florida 33169 Tobacco companies are using youth‐oriented colorful and stylish packaging, and exploit adolescents’ attraction to candy flavors, which attracts the youth. Councilman David Williams, Jr. is urging that the City adopt a resolution to discourage the sale and marketing of flavored tobacco products. Proposed Action: It is recommended that the City Council approve the attached Resolution. Attachment: