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2012-137-1732 - Amending BTF Usage Fees  1515  NW  167  Street, Building  5  Suite  200    Miami  Gardens, Florida  33169    City of Miami Gardens Agenda Cover Memo Council Meeting Date: September 12, 2012 Item Type: (Enter X in box) Resolution Ordinance Other XXX Fiscal Impact: (Enter X in box) Yes No Ordinance Reading:(Enter X in box) 1 st Reading 2 nd Reading X Public Hearing:(Enter X in box) Yes No Yes No XXX Funding Source: N/A Advertising Requirement:(Enter X in box) Yes No XXX Contract/P.O. Required: (Enter X in box) Yes No RFP/RFQ/Bid #: X Strategic Plan Related (Enter X in box) Yes No Strategic Plan Priority Area: Enhance Organizational Bus. & Economic Dev Public Safety Quality of Education Qual. of Life & City Image Communcation Strategic Plan Obj./Strategy: (list the specific objective/strategy this item will address) N/A X Sponsor Name Dr. Danny Crew, City Manager Department:Parks and Recreation  Short  Title:  A RESOLUTION OF THE CITY CO UNCIL OF THE CITY OF MIAMI GARDENS, FLORIDA, AMENDING TH E USAGE FEES FOR THE BETTY T. FERGUSON RECREATIONAL COMP LEX AS SHOWN ON EXHIBIT “A” ATTACHED HERETO; AUTHORIZING TH E CITY MANAGER TO ADJUST FEES, ON A PILOT BASI S, FOR A PERIOD NOT TO EXCEED ONE (1) YEAR; PROVIDING FOR THE ADOP TION OF REPRESENTATIONS; PROVIDING FOR AN EFFECTIVE DATE. Staff  Summary:  Background   The  Betty  T. Ferguson  Recreational  Complex  opened  on  September  25, 2010.  The  complex  provides  recreational  opportunities  to  the  public  which  include, but  are  not  limited  to  an  indoor  pool,  a  gymnasium, fitness  center, dance/aerobic  rooms, auditorium, computer  lab, multi ‐purpose  rooms, track, and  football  field.    ITEM K-7) CONSENT AGENDA RESOLUTION Usage Fees for BTF Complex   1515  NW  167  Street, Building  5  Suite  200    Miami  Gardens, Florida  33169   On  July  27, 2011, the  City  Council  approved  Resolution  No. 2001 ‐130 ‐1523  which  established  a  fee  schedule  for  facility  memberships  and  rentals  of   interior  and  exterior  facilities.   This  fee  schedule  was  adopted  to  be  in  line  with  comparable  venues  providing  the  same  recreational  opportunities.  The  fee  structure  was  also  meant  to  encourage  the  purchase  of  membership  packages  versus  the  daily  cash  transactions  that  were  being  generated.  As  was  advised  at  that  time, Staff  would  continue  to  monitor  the  operations  of  the  Complex  to  determine  if  changes  and/or  modifications  were  required  for  optimal  efficiency.       Current  Situation   As  a  result  of  several  nuances, the  existing  fee  schedule  needs  to  be  updated  as  shown  on  Exhibit  “A”.  The  primary  changes  include  the  increase  of  the  rental  fees  for  the  ampitheatre  and  the  restructure  of  the  membership  fees  currently  being  offered.    The  Ampitheatre  was  inaugurated  in  October  2011  and  has  since  been  rented  seven  (7) times.  The  existing  rental  fees  were  established  without  any  consideration  of  staff  time  required  for  the  operations  of  the  multifaceted  sound  system.  The  actual  preparation  and  breakdown  alone  for  an  event  at  the  Ampitheatre  takes  from  three  (3) to  four  (4) staff  hours.  The  proposed  fee  is  inclusive  of  the  additional  staff  hours  required  for  the  rental  of  this  venue.        The  membership  fee  structure  is  being  requested  due  to  the  installation  of  turnstiles  at  the  complex  during  the  first  quarter  of  FY13.  The  turnstiles  will  serve  to  monitor  and  track  the  membership  activity.  Currently, there  is  an  excessive  number  of  membership  options  which  would  no  longer  be  relevant  nor  can  they  be  supported  by  the  turnstile  system.  In  addition, it  would  be  more  condusive  to  the  public  that  our  fees  resemble  those  at  comparable  venues.    The  daily  “drop ‐in” fee  is  also  being  recommended  to  change  as  it  will  also  be  inclusive  of  all  areas  within  the  complex.  Staff  will  continue  to  encourage  memberships  instead  of  daily  “drop ‐ins” which  will  be  further  facilitated  by  the  installation  of  turnstiles.      The  Birds  of  Paradise  room  rate  is  being  recommended  to  change  to  be  inclusive  of  the  kitchen  area, as  it  has  been  requested  by  patrons.  The  fee  was  established  based  on  the  additional  space  and  staff  hours  to  set ‐up  and  clean ‐up  both  areas.   Given  the  nature  of  the  multi ‐purpose  uses  of  this  facility  and  the  unforeseen  requests  that  are  made  for  the  center, it  is  practical  for  the  City’s  administration  to  have  the  flexibility  to  quickly  adjust/implement  various  fees  to  serve  the  requested  needs.   This  resolution  would  also  authorize  the  City  Manager  to  implement  and/or  adjust  fees  at  the  Community  Center  on  a  pilot  basis, for  up  to  one  (1) year.  Should  the  pilot  fee  be  deemed  appropriate  to  serve  the  operational  needs  of  the  facility, the  updted  fee  table  would  be  brought  back  to  Council  for  approval  during  the  adoption  of  the  City’s  annual  budget.  Proposed  Action:  That  the  City  Council  approve  the  attached  resolution.   Attachment:  Fee  Table   Room Resident    (per  hour)Non ‐Profit  (per  hour)Non ‐Resident  (per  hour)Deposit Hibiscus  Room  $45$30$65$150 Gardenia  Room  $35$20$50$150 Orchid  Room$45$30$65$150 Palm  Room$45$30$65$150 Bird  of  Paradise  Room  A$65$45$95$150 Bird  of  Paradise  Room  B$30$25$45$150 Bird  of  Paradise  Room  C$40$40$60$150 Bird  of  Paradise  Room  (Full) $120$100$170$150 Current  Fee$105$85$155$150 Resource  Center$45$35$65$150 Kitchen$20$20$30$50 Gymnasium$65$50$95$150 Exercise  Studio  A$45$30$65$150 Exercise  Studio  B$30$25$45$150 Auditorium  (4hr. Minimum)‐ M ‐F  8am ‐6pm$95$75$140$300 Auditorium  (4hr. Minimum)‐ Evenings, Sat  & Sun$155$125$205$300 Track ‐ with  lights  (2  hr. Minimum)$60$45$85$150 Track ‐ without  lights  (2  hr. Minimum)$45$30$65$150 Multipurpose  Field ‐ with  lights  (2  hr. Minimum)$60$45$85$150 Multipurpose  Field ‐ without  lights  (2  hr. Minimum)$45$30$65$150 Amphitheater ‐(2  hr  Min.) M ‐F  8a ‐6p$130$110$175$200 Current  Fee$75$55$120$200 Amphitheater ‐(2hr  Min.) Eve/Sat/Sun  $180$155$220$200 Current  Fee$125$100$165$200 Additional  staff  per  event$18$18$18N/A Rentals  must  be  booked  14  days  in  advance. Full  rental  & deposit  fee  is  due  at  the  time  of  booking. Homeowners  Associations receive  one  (1) free  meeting  per  month  based  on  availability  on  Monday  thru  Friday  & one  (1) annual  social  per  year. Any  additional  usage  is  $20/hr Proposed  Rental  Fees Entry  Fee/MembershipDaily1  Month6  MonthAnnual Daily1  Month6  MonthAnnual Daily  Entry  Fee  ‐ Adult$10.00$20.00 Daily  Entry  Fee  ‐ Senior$5.00$10.00 Daily  Entry  Fee  ‐ Child$5.00$10.00 Membership  ‐ Adult$35.00$190.00$375.00$70.00$380.00$750.00 Membership  ‐ Senior$25.00$135.00$270.00$50.00$270.00$540.00 Membership  ‐ Child$25.00$135.00$270.00$50.00$270.00$540.00 Family  Membership  ‐ 4  people  $75.00$405.00$800.00$150.00$810.00$1,600.00 Additional  Family  Member  ‐ Child$20.00$105.00$215.00$40.00$210.00$430.00 Family  Membership  consists  of  1  adult  3  children, or  2  adults  2  children CountyNon ‐County Proposed  Usage/Membership  Fees